BLACKPINK Lisa follows in footsteps of Jennie with solo venture

BLACKPINK Lisa surprises fans with solo venture announcement on Instagram.

On February 8, 2024, the 26-year-old singer revealed her new label, LLOUD.

Lisa aims to showcase her vision in music and entertainment through LLOUD.

Fans are invited to join her on an exciting journey of pushing through new boundaries.

Lisa's Instagram post included a captivating photo in a dapper suit, introducing LLOUD.

Her flawless nail art and sultry expressions added to the intrigue.

Teaser photos followed, featuring Lisa in a dark setting with intense eye contact.

This move follows in the footsteps of fellow BLACKPINK member Jennie, who launched ODD ATELIER in December 2023.

Jennie's solo venture set a precedent for BLACKPINK members exploring individual paths.

The past months brought uncertainty about BLACKPINK's future after contract expirations in August.

However, the quartet, including Lisa, renewed their contracts with YG Entertainment in November.

BLACKPINK continues to captivate fans with individual ventures, marking an exciting chapter for each member.